THE PORTOALITIES PROJECT
Portoalities with articles focused around the city of Porto in Portugal. Sara runs the blog and also offers the best walking tours in Porto. She needed a new platform that would allow her visitors to easily interact with her site, find the most relevant information and book her tours.
This project was a site evolution project. I migrated the database from an old platform, to a new theme and created a number of custom developed features.
To see a more detailed description of the goals, solution and results of this project I invite you to scroll down.
The primary goal was to change the design of the old site into a new more engaging site. The purpose was to increase the user interaction, increase the pageviews per session and the time on page of the users.
2. THE SOLUTION
The chosen platform for this project was WordPress. I changed the theme of Portoalities to one which could convert better her message. The navigation was redesigned and the mobile interface was made to both offer a great browsing experience for the visitor, as well as to increase conversion on the bookings of her tours.
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