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THE APRIL BY MG PARIS PROJECT

april by MG Paris is an online ethical jewelry store. The store is selling jewelry made out of materials which are mined through ethical processes that respect both the environment and the workers.

This project was a site rebuilding project. The client needed to pass from an outdated technology to a new platform. The goal was to have a responsive store which will appeal more to the visitors.

To see a more detailed description of the goals, solution and results of this project I invite you to scroll down.

THE TASK

The primary goal was to change the design of the old site into a more modern platform. Other goals included the implementation of several payment platforms, configuring the e-commerce platform as well as site speed optimization.

2. THE SOLUTION

The store was migrated to a WooCommerce platform. A theme was constructed from scratch after the design requested by the client and a number of custom features were developed for the new platform.

3. THE RESULT

The site now has a fresh, modern and clean look. Several payment methods were implemented and the visitors browser experience has been improved. The project is too recent to draw conclusions about the increase in it's statistical values.

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